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Case Study
For Meetup's 20th Anniversary celebration, I crafted a vibrant logo (see above) that seamlessly incorporated the playful essence of their iconic handwritten logo. The objective was to maintain simplicity while ensuring a strong connection to Meetup's brand identity.
The video elements were designed to encapsulate the diverse communities fostered by Meetup, both internally and externally. To achieve this, I opted to showcase various groups alongside dedicated employees in the visual narrative.
The primary creative piece, featured below, is a video that weaves together the past and future of Meetup. This chronological storytelling approach traces the brand's journey from its inception to the present day, highlighting pivotal moments and featuring insights from both past and current CEOs. Additionally, organizer and member testimonials were incorporated to underscore the profound impact of the brand.